Sr. Executive – Digital Marketing

Department: Branding & Communication

Vacancy: 1

Salary: Negotiable

Reports to: HOD – Branding & Communication

Job Context:

The Sr. Executive – Digital Marketing will play a key role in executing and optimizing digital marketing campaigns, supporting brand visibility, and generating leads through various digital platforms. The ideal candidate will bring a balance of creativity, analytical thinking, and hands-on experience in managing digital channels, content, and performance marketing strategies.

Requirement:

Qualifications & Experience:

• We welcome applications from graduates of any field.
• Certification in Digital Marketing will be an asset.

Additional Requirement:

• 3–5 years of relevant experience in digital marketing.
• Strong knowledge of SEO, SEM, social media marketing, email campaigns, and online branding.
• Hands-on experience with tools such as Meta Ads Manager, Google Ads, Google Analytics, Graphic Design tools, and email marketing platforms.
• Excellent verbal and written communication skills.
• Strong organizational and time management abilities.
• Familiarity with Adobe, and analytics/reporting tools is preferred.
• Creative mindset with the ability to contribute new ideas and content concepts.
• Industry experience or product knowledge in home improvement, bath ware, or kitchenware is an added advantage.

Key Responsibilities:

Digital Campaign Support

       Plan, execute, and manage digital marketing campaigns across paid:

• Social media platforms
• Email marketing
• Search engines (Meta Ads, Google Ads)
• Online marketplaces and organic channel (if applicable)

Social Media Management

• Manage and grow the brand’s presence across social media platforms (Instagram, Facebook, LinkedIn, YouTube etc.)
• Engage with audiences through comments, messages, and community interactions
• Ensure brand consistency across all social platforms

SEO & SEM Assistance

• Conduct keyword research and competitor analysis
• Optimize SEO and SEM strategies to improve website traffic and search rankings.
• Support paid search campaigns with relevant inputs and basic monitoring and offline campaigns (events, exhibitions, in-store promotions) through digital amplification when required.

Analytics & Reporting

• Analyze and track digital campaign performance using tools like Meta Business Suite, Google Analytics, Google Search Console, etc.
• Generate and maintain performance reports for various campaigns
• Assist in analyzing results and identifying areas for improvement

Digital Trends & Market Monitoring

• Stay updated on the latest digital marketing trends, tools, and algorithm changes
• Conduct basic competitor analysis, especially within the bath ware and kitchenware industry
• Coordinate with creative teams for content development (banners, videos, posts, etc.).

Job Scope & Changes

• The scope of responsibilities may be reviewed and adjusted in response to organizational needs, as determined     by management.
• Undertake additional tasks or responsibilities as assigned by management, consistent with the overall role and capabilities.

Key Skills:

• Meta Ads Manager, Pixel Setup
• knowledge of updating blogs, pages, and content
• Graphic Design Tools
• Creativity, innovation and trend awarenessand updated with digital trends and viral content
• Team collaboration and learning attitude
• Strategic thinking with attention to detail
• Adaptability in a fast-paced environment

Compensation & Other Benefits:

• Competitive salary
• T/A, Mobile bill
• Yearly salary review
• Two Festival Bonuses
• Other benefits as per company policy