Sr. Executive – Branding

Department: Branding & Communication

Vacancy: 1

Salary: Negotiable

Reports to: HOD

Job Context:

The Sr. Executive – Branding will be responsible for developing and executing brand strategies that enhance visibility, drive engagement, and reinforce the company’s market positioning. This role demands creativity, strong market understanding, and a passion for building aspirational product-driven brands.

Requirement:

Qualifications & Experience:

• Bachelor’s / Master’s degree.

Additional Requirement:

• 4–7 years of proven branding experience, preferably in sanitary ware, building materials, tiles, bath fittings, or lifestyle products.
• Strong understanding of brand positioning, visual communication, and consumer behavior.
• Proficiency in coordinating with creative agencies and production partners.
• Excellent communication, presentation, and project management skills.
• Creative mindset with an eye for aesthetics and detail.

Key Responsibilities:

• Develop and execute 360° branding strategies to elevate brand visibility across markets.
• Manage brand communication across digital, print, retail, and trade channels.
• Oversee creative development for campaigns, product launches, catalogues, packaging, and POS materials.
• Collaborate with product, sales, and design teams to align branding with market needs and business objectives.
• Work closely with external agencies for creative, media, and event-related activities.
• Monitor market trends, competitor activities, and consumer insights to inform branding decisions.
• Uphold brand consistency across all touchpoints.
• Support dealer branding initiatives, showroom branding, and trade marketing projects.

Key Skills:

• Branding & Strategy,
• 360° Campaign Planning
• Creative & Visual Communication,
• Aesthetic & Design Sensibility
• Marketing & Consumer Understanding
• Digital & Content Skills
• Industry-Specific Knowledge
• Stakeholder Management

Compensation & Other Benefits:

• A collaborative and inclusive work environment.
• Competitive salary
• Yearly salary review
• Two Festival Bonuses
• Other benefits as per company policy